Portfolio Benchmarking

Housing estate SumInsured

A new approach to calculating home contents sum insured values

CIRCA represents a major step forward in the way home contents sum insured replacement values are calculated. CIRCA is an advanced information service which automatically estimates home contents replacement values at the individual property level.

CIRCA works by combining individual home contents items, prices and quantities with key household variables, including property and occupancy types, numbers of bedrooms and other rooms, numbers and types of occupants and quality standards. In turn this leads to the generation of a comprehensive tailored household inventory listing which includes all of the typical items you’d normally find in a home. These listings are then quantified and priced with up-to-date replacement costs which then form the basis of a home contents sum insured value.

No more guessing, no more under valuing!

Identify and upgrade sum insured values

Most insurer’s existing books of business contain many risks which are underinsured. CIRCA provides insurers with individual benchmark sum insured values against which they can compare the value they hold for each of their policyholders. Allowing them to identify either individual or groups of policyholders who are most at risk. The CIRCA database also helps to identify which groups of policyholders are most likely to upgrade their sum insured values.

New customer acquisition

Outside an insurer’s existing portfolio, CIRCA sum insured home contents values can be used in the new customer acquisition space by providing a reliable sum insured value on which to base any offer. With the CIRCA database again being used to help identify those policyholders who represent the best opportunity for each insurer.

CIRCA output

  • Address
  • CIRCA Value
  • Property type (apartment, duplex, house, semi-detached, terrace/townhouse, villa, other)
  • Occupancy type (owner or tenanted)
  • Paint inclusion (internal)
  • Fitout (bathroom, kitchen and laundry)
  • Number of bedrooms
  • Number of occupants
  • Number of adult females
  • Number of adult males
  • Number of teen females
  • Number of teen males
  • Number of children
  • Number of infants
  • Standard of contents (average, quality, prestige)
  • Quantity of contents (minimal, comprehensive, extensive)
  • Number of other room(s)
  • Number of bathroom(s)
  • Number of ensuite(s)
  • Number of separate toilet(s)
  • Number of kitchen(s)
  • Number of laundry(s)
  • Number of entry/foyer/hallway(s)
  • Number of dining room(s)
  • Number of living/lounge room(s)
  • Number of family room(s)
  • Number of games/media room(s)
  • Number of sunroom(s)
  • Number of study/office room(s)
  • Number of billiard room(s)
  • Number of Garage/Storage/Workshop(s)
  • Number of garden shed(s)
  • Number of Patio/Balcony/ Deck/Verandah(s)
  • Number of portable spa(s)
  • Number of pool area(s)